This program will benefit anyone who wants to improve their understanding and real-world application of digital and conversion marketing strategies and skills. It’s especially useful for marketing consultants, information marketers, and anyone who wants to generate more visitors, leads, sales and repeat customers using online assets, channels and networks. This program works well for launching a new digital marketing consulting practice, or improving the performance of an existing one. It also increases visibility and credibility of a marketing consulting business to attract and serve more clients.